The ‘wonderful freedom’ of neo-liberalism!

We are living in truly wonderful times. Finally, we can choose freely our personal lifestyles without having to fear being excluded from general society. Gender, different ethnic backgrounds, different identities no longer matter in our neo-liberal society. Everybody has the opportunity through the quality of his/her work to achieve their full potential and creative capacity. We can be homosexual or heterosexual, this does no longer matter in the public sphere. Same sex marriages are increasingly a standard possibility, same sex couples can have children together. Life is full of choices, which schools do we send our children to, state, religious or private, whatever choice we make, it is possible. In which hospital do I want to be treated? Everything is about consumer choice. Are we not living in truly wonderful times? And yet, while the possibility of these different lifestyles is clearly a positive step forward, at closer sight more sinister dynamics come to the fore.